Serve before you sell
Generally, people are wired to want to get the spotlight, served, get the money, and want the best for themselves. If possible, they want to get everything without giving anything or get others to give them while they are keeping what they've to themselves. That's human nature.
Unfortunatley such kind of people end up having less, way less than those who give freely. That's nature. Human nature is not all bad because people want to give people who are generous. So you want to have more? Give more!
Add Value
Add enough value to a customer and enought interactions before you initiate a transection. Eugene on one of his Sales and Marketing workshop once said that " Don't get married on your first date".
He gave one example that I think is worth repeating over and over again to those who want to succeed in business:
Imagine you talk to strangers whom you would like to sell your product to and say " I have this 8-step emails that we use for our email marketing. We ivariably achieve around 80% open rate, 35% conversion rate, and we have made R1.8 million in the past 3 months. It works every time. I want to share with you for free, who would like to get a copy of these emails?
Almost everyone will raise their hands and give you their email address and their contact details for you to send to them".
Firstly, they will know you, secondly, they will like you, and thirdly, they will trust you. People do business with people they know, like, and trust.
Here is a process of aquiring more customers
- Give without taking.
- Seek their interest
- Sell them a 92% OFF product or workshop
- Upsell them (this is the only time you will bring your main product)
- Don't sell your main product, let it be an upsell.
People will hardly buy a product from you if you meet them and just say "Hi, buy my product, it goes for R3 000" and has these features.
- Don't get married on the first date.
- Don't sell features.
- Sell the outcomes (results).
Poor people look at how much it cost, rich people look at how much they will make. R5 000 in Ads is worth more than R5 000 just seating in the bank. R5 000 in Ads can bring you 3 customers that can pay you R35 000, but R5 000 in the bank will remain R5 000. You cannot give or recieve with a closed hand.
Profit Framework System
Let's say you've 1,000 leads of people who are interested in the value you are providing.
You now need to qualify the leads
- Do they have a problem that you can solve?
- Can they afford your services?
- Do they have a timeline for their needs?
- Do both of you have a desire to work with each other?
- Let them buy a 92% OFF product or workshop
- Give them a great product and the best experience.
- Upsell them (this is the only time you will sell your main product)
- Don't sell your main product, let it be an upsell.
- Have a process to get referral
